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It was well over 20 years ago when designer Jean Touitou started A.P.C., or Atelier de Production et de Creation. And all these years he has continued with a formidable consistency, perfecting his version of French style. For A.P.C. the typically parisienne essential wardrobe consists of basic yet impeccable garments with clean cuts that are free of excessive embellishments; a delightful balance of minimal and preppy, charm and mystery. It’s this ‘cool French girl’ chic that has captured a loyal audience worldwide and it’s clear that the allure is timeless. Its minimalist style has not escaped the occasional collaboration, with names such as Carhartt (2010) and Kanye West (2013, 2014). A.P.C. is a complete brand with a ready-to-wear line, accessories, footwear, furnishing items and mix tapes available to listen on Soundcloud.