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Korean designer Rejina Pyo, graduate of London’s Central Saint Martins, founded her brand in 2014 in the English capital.Pyo’s turning point in her career came at the Spring/Summer 2018 season, where she debuted her first collection and entered the hearts and imagination of the industry and public.The Rejina Pyo brand is different from its peers, because it is designed for real women. For the designer, there is no difference between what is real and what isn’t; so much was seen in her casting call for the show where she asked for "confident, unique, inspirational women of all ethnicities and ages, who want to participate in a special and paid project on the 19 th of September".Rejina Pyo is one of those brands that has been able to conquer thanks to its spontaneity that is simultaneously playful and elegant.