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Korean designer Rejina Pyo, founded her brand in 2014 in London. The Rejina Pyo brand is different from its peers, because it is designed for real women. For the designer, there is no difference between what is real and what isn’t; so much was seen in her casting call for the show where she asked for "confident, unique, inspirational women of all ethnicities and ages, who want to participate in a special project". Rejina Pyo is one of those brands that has been able to conquer thanks to its spontaneity that is simultaneously playful and elegant.