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Californian designer Rick Owens launches his fashion line back in 1994: recognised internationally for collections capable of combining a dark taste with glamour, the American brand has expanded and found its own audience. The official entrance in the fashion industry arrives in 2002: indeed it is the year of brand's first participation at New York Fashion Week. Since its first show Rick Owens received the support of American Vogue and Editor in Chief Anna Wintour. A brand renowned for being avant-garde and experimental, which has given life to cult products such as the famous leather jackets.