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When Swiss designer Consuelo Castiglioni founded Marni in 1994, it was all about experimental images, transferred onto garments with clean cuts and innovative colours. Marni is no doubt a brand recognized for its consistency, which has evolved over time but has never tried to become something else – and it translates as a message for the woman who wears Marni: she is confident and knows exactly what she wants. Collections are never excessive but always feminine, where the occasional severe lines are softened by lively colours and extravagant prints. Its style is distinctive but has also proven very versatile, as seen by its many collaborators such as H&M, The Rug Company, Current / Elliott and Ladurée.