Rokh

Rok Hwang is the Korean-born designer with a career already marked by fashion giants such as Louis Vuitton, Celine and Chloe. He founded his own brand in 2016: Rokh. Hwang has a philosophy that is as simple as it is effective: expressing oneself and exploring the universe in which we live. It rings true especially from the point of view of the youth – those who are often disoriented by the current world and eager to find a language that fully represents them. Rokh is continuously evolving, aiming to create collections that represent immediate ideas that escape seasonal trends.