LOTTA | THE FLAMEL ®

SHOP

Combining the start of the season with the Nordic vibes of the latest Copenhagen Fashion Week comes to town just what we needed, straight from the Danish capital.
Lotta comes on stage for THEFLAMEL.COM in her hotel room number 37. We unpack our bags and order a room service by jumping on the bed in GANNI boots.
She changes between the remains of Havana Club and crystal chandeliers. If there's anything she does perfectly, it's wearing A. Roege Hove in every corner of the carpet.
After the final Louise Lyngh Bjerregaard looks and somersaults through the corridors, we are ready to leave.
What is the final look? Make your choice!

When you think of Copenhagen and Scandinavian fashion, the first image that comes to mind is the office-casual clothing of its people, who combine comfort with sophistication.
Danish fashion has always associated with a natural predisposition for the minimalist and careful attention to quality. But today it also wants to break out and be known for freedom of expression and sustainability. And that's why the Copenaghen street fashion amazed the fashion world this year during its latest Fashion Week, considered one of the world's most avant-garde fashion weeks. To empower the ecological commitment, the CEO Cecilie Thorsmark included as criteria for brands that their production had to be 50% recycled materials and fur banned. But at the heart of the style and ethos behind the presentations were the models themselves. Bodies of all shapes and genders paraded on the catwalk, a true hymn to body positivity and inclusion of any age or ethnicity.

If you are still wondering how to bring a touch of new Copenhagen style into your life, then you cannot miss the opportunity to explore with us some of the emerging brands that stand out for their uniqueness!

GANNI

For daring with your look, far from the classic Scandinavian minimalism, the solution is Ganni. The Danish brand is inspired by the very girls who live in Copenhagen.
Taken over by the couple Ditte Reffstrup and Nicolaj Reffstrup in 2000, the brand reflects a playful, sunny and colorful mood that focuses on contrasts. A feminine garment combined with a pair of sneakers, all in a very relaxed and cool way make this brand one of the most appreciated and popular in recent years.

LOUISE LYNGH BJERREGAARD

Louise Lyngh Bjerregaard is an up-and-coming designer who decided to give her brand an out-of-the-box twist. The brand was born in 2019 and offers a new way of understanding femininity. Founded on craftsmanship, obsession with fabrics and a zero-waste policy, the brand combines art, fashion and subversion. And the result is the perfect balance between sensuality and casual.

A. ROEGE HOVE

A. Roege Hove is a conceptual knitwear brand with a modern and original approach born in 2019. The clothes are made like liquids poured over the wearer's body, restoring a style for those who feel both casual and extravagant.
The look of its garments strikes the right balance between boldness and functionality. It is not hard to see why the brand has become a street-style favorite!