Known for its fresh and feminine looks, GANNI voluntarily departs from the stereotypes of Scandinavian fashion, one usually characterized by minimalism and rigorous cuts. Born in 2000 by the husband and wife duo Ditte Reffstrup and Nicolaj Reffstrup, GANNI takes inspiration from its home city, Copenhagen, and from the girls who live there. Bold colours and lively patterns make up the collections of the GANNI universe, and it’s one full of positive energy. The fun yet serene GANNI girl doesn’t chase trends but looks for pieces that represent her own individual style. With this carefree attitude permeating the brand, GANNI stands out from the rest and offers a modern alternative to its assertive and style-conscious consumers.